BRIEF REVIEW-BENELLI
Pure passion since 1911. Benelli is all that and much more. Tradition, emotion and innovation have become the legend of a history that spans over a hundred years, which has followed innovative models, cutting-edge technology, international successes and world-renowned pilots. Sporty and elegant, the Benelli models were created to satisfy all types of drivers, even the most demanding, to guarantee maximum driving pleasure, comfort, agility and maneuverability, without forgetting good fuel economy and Respect for the enviroment. This is a challenge that Benelli sets out to meet every day as the first objective of the group. Too much personality.
Since 2005 Benelli has been part of the QIANJIANG industrial group, the first in China in terms of production scale and capacity in the two-wheel sector. In fact, production was brought to 1.2 million vehicles per year by employing 14,000 employees within a city-sized ultra-modern factory, which is located in Wenling, almost 500 km from Shanghai. The historic brand from Pesaro opens its international horizon and prepares for future challenges thanks to an approach that combines genius, style and Italian technical entrepreneurship with the global vision of a large group like Q.J. The new models have Benelli DNA and carry the famous history of the house in them, while celebrating style, innovation and the prestige obtained as a manufacturer. Benelli wants to reach the world and project its customers into the future. Benelli opens the door to motorcycle enthusiasts of yesterday, of today, but above all of the future, through innovative models that are cutting-edge and at the same time easy to handle.
BENELLI STORY
1911~1934
Six brothers, one story. Six men for a legend that became reality. It was the spring of 1911 when Teresa Benelli, a widow, took all the family capital to establish a workshop to provide employment for her six sons, Giuseppe, Giovanni, Filippo, Francesco, Domenico and Antonio "Tonino" Benelli. In the beginning it was just a repair garage, where, however, a few spare parts and accessories for cars and motorcycles were made. But the six Benelli brothers had much bigger aspirations: building motorcycles. And eight years later, in 1919, the first engine came to light: a 75 cc two-stroke, which, however, was installed on a bicycle fork, so the results were not satisfactory. In December 1921 the first real Benelli motorcycle appeared: the "Velomotore", a 98 cc 2-stroke light motorcycle, presented in Turismo and Sport (125 cc) versions, followed in 1923 by a 147 cc version. . And with a more strict character machine from this latest motorcycle, Tonino Benelli began to seize those victories that set the house of Pesaro on a high throughout Europe. Giuseppe Benelli designed in 1926 a new motorcycle with a 175 cc 4-stroke engine, with an overhead camshaft driven by an original "four-gear cascade" and a performance equal to or greater than that of a larger displacement machine, making it which allowed Tonino Benelli, Italian champion in 1927, 1928, 1930 and 1931, to access countless victories. The increase in production and commercial success (the 175 was built in various forms until 1934, when a 500 and a 250, also 4-stroke) determined the need to expand the factory, so in 1932 the Benelli brothers bought the facilities of the Molaroni sawmill, in Viale Principe Amedeo, now Viale Mameli.
1940~1950
Two years later, in 1934, Benelli introduced two new racing bikes: a double overhead cam engine and a 500. In 1940 also came a side-valve 500 and a big racing machine (one of four-cylinder in-line distribution with two overhead camshafts and compressor, which would never hit the tracks), but the start of the war forced the company to produce exclusively military models. The Pesaro house reached the peak of success in those years (with a staff of about 800 employees) but the Second World War destroyed everything. Allied bombing and looting by the Germans reduced the large factory to a heap of rubble and empty warehouses. But the Benelli brothers did not get discouraged and recovered machinery and equipment, so the first task carried out was the conversion of about a thousand units of military to civilian use, mostly British, which were left on the battlefield by the allies. . 1947 was also the year of racing recovery. 1948 was a crucial year for the Pesaro brand: it hired the pilot from Romagna, Italy, Dario Ambrosini. On October 14, the Benelli brothers announced the decision to resume production of motorcycles. The sporting success of Benelli's renaissance culminated in 1950 with the conquest, by Ambrosini, of the World Speed Championship in the 250 category. At the end of the 1940s Giuseppe Benelli, due to irreconcilable differences with his brothers, left the firm. This is how the Motobi brand originated, with the classic 2 and 4-stroke egg-format engine, in small and medium displacements. A commercial and sporting success: more than 1,000 victories in motorcycle races derived from the series in the 1950s and 1960s.
1950~1980
Benelli's production activity continued with the presentation, in 1951, of the Leoncino, to declare a resounding sales success, which was accompanied by the conquest in 1953 and for the first time of the Motogiro d'Italia with the Bologna racer, Leopoldo Tartarini. In 1961 the Pesaro manufacturer celebrated its first fiftieth anniversary and the following year, to better deal with the crisis that had occurred in the motorcycle industry, it merged the two related brands, Benelli and Motobi. Those were the heroic years due to the numerous victories with Silvio Grassetti and, later, with Tarquinio Provini and Renzo Pasolini, always with the four-cylinder 250, until Australian rider Kelvin “Kel” won his second world title in 1969. Carruthers. A wide range of models characterized, in the sixties, the production of Benelli-Motobi: from mopeds to the Tornado, a 650 cc twin-cylinder maxi motorcycle, the last machine created and produced by the Benelli brothers. In 1972, in fact, the Pesaro firm was bought by the Argentine businessman Alejandro de Tomaso. The new owner expanded the model range by introducing a series of multi-cylinder motorcycles of different displacements, highlighting a prestigious 750cc six-cylinder engine (the first production six-cylinder motorcycle available on the market), as well as the construction of a new and modern facility. Japanese competition became increasingly fierce and technically advanced. The descent was slow but inexorable. In 1988, Benelli suffered death throes. To save the Pesaro house from an uncertain future, an industrialist from the city, Giancarlo Selci, owner of the Biesse Group, bought it on October 23, 1989. It started from scratch targeting the moped sector with the Cosi models, Devil and Scootie. For Benelli it seemed to be the arrival of calm, but after the first moments of euphoria the future became uncertain again.
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